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Bottom Up Market Sizing: Step-by-Step Approach for Reliable Forecasts
How big is your market, really? It’s a simple question, but the answer can drive everything from your budget to your hiring plans. And yet, 55% of startups fail because they misjudge market demand. One common reason: relying on vague, top-down estimates instead of digging into real data. That’s where bottom up market sizing comes…
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Bootstrapping a Startup: Building a Business with Your Own Resources
If you’ve ever dreamed of starting your own business, you’ve probably come across the word “bootstrapping.” For many founders, bootstrapping isn’t just an option—it’s the only way to get their ideas off the ground. In fact, over 70% of startups are self-funded in their early stages, relying on their own savings, creativity, and hard work,…
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How to Attract Investors for Your Startup the Right Way
It’s not easy to have a strong network of investors. When you’re out in the market trying to get meetings with them, most of the common advice out there (LinkedIn, Substack, Medium, etc) is that you should “ask for warm intros from people of your network”. Which pretty much means going on LinkedIn and seeing…
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Bootstrapping a Beauty Brand: Building Success Without Outside Funding
Starting a beauty brand from scratch—with no investors, no deep pockets, and no celebrity backing—might sound impossible. But the reality is, many of today’s standout beauty names started out this way. According to Statista, nearly 70% of small businesses in the personal care sector started by self-funding—relying solely on grit, savings, and resourcefulness. While investor…
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