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How to Build a Pitch Deck That Gets Investors Interested
Imagine spending months building your startup, only to watch potential investors lose interest after just a few slides. It’s more common than you might think — research shows that, on average, investors spend less than four minutes reviewing a pitch deck. In those few moments, you have to hook their attention, explain your idea, and…
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How to Build a Board of Directors
Building a board of directors might sound like something only big corporations have to worry about, but the reality is quite different. Whether you’re starting a nonprofit, growing a startup, or taking an established organization to the next level, the right board can make all the difference. According to a 2021 survey by the National…
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How to Best Evaluate Market Share
Understanding how your business fits into the bigger market picture isn’t just interesting—it’s essential. Market share tells you what portion of the total market your company controls, offering a straightforward way to see how you’re doing compared to competitors. It can also reveal new opportunities or risks you might be missing. For example, a 2023…
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SEO Revenue Growth: Strategies to Drive Measurable Gains
It’s easy to get caught up in the chase for website traffic, but when it comes to actually growing your business, the real question is: is your SEO bringing in more revenue? According to a 2023 BrightEdge study, organic search drives more than half of all website traffic and accounts for over 40% of total…
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