Category: Product

Every business has a story, but surprisingly few know how to tell it in a way that truly connects. In fact, according to a 2022 Edelman Trust Barometer report, 63% of people need to hear a company’s story several times before they believe it. With so much information and competition, it’s not enough to just…

When you run a SaaS or subscription-based business, recurring revenue is the lifeblood of your growth. But looking at your monthly recurring revenue (MRR) alone doesn’t always give you the full story. That’s where Net MRR comes in—it helps you see the real impact of new sign-ups, upgrades, downgrades, and customer churn all in one…

Client success in SaaS has come a long way from simply answering support tickets and resolving technical issues. Today, delivering value is about guiding customers through every step of their journey, from the very first login to long-term adoption and growth. In fact, companies with a well-integrated, end-to-end client success strategy have seen up to…

Think about the last time you shopped online. Your clicks, the items you left in your cart, and even how long you spent deciding—all of that became data. For ecommerce businesses, these small actions add up to powerful insights. In fact, according to Statista, global ecommerce sales reached over $5.7 trillion in 2022, and competition…

Most startups dream of rapid growth, but it’s easy to get stuck spinning your wheels if you aren’t sure who your real customers are. Customer segmentation—simply put, grouping your audience based on what actually matters to your business—can be the tipping point between wasted effort and results that move the needle. According to a survey…

Have you ever wondered how much a single customer is really worth to your business over time? That’s what Customer Lifetime Value (CLV) helps you figure out. Instead of just focusing on the next sale, CLV encourages us to look at the bigger picture—how every interaction, purchase, and experience adds up across the whole relationship…

Every business, no matter the size or industry, faces the same challenge: how much does it really cost to win a new customer? That answer lies in understanding your Customer Acquisition Cost, or CAC. Getting a clear picture of CAC isn’t just about crunching numbers—it can reveal whether your business is set up for healthy…

If your business runs more than one company, branch, or division, getting a clear, combined financial picture can be a real challenge—especially in Xero. Natively, Xero is designed for single-entity accounting, meaning you only get reports for each company on its own. But what if you need a group-level overview, or want to compare performance…

If you’re building a startup, there’s one spreadsheet that can quietly shape your entire future: your cap table—the record of who owns what part of your company. It may seem like just numbers on a page, but small mistakes or outdated entries can turn into huge headaches. In fact, according to Carta, nearly 30% of…

Knowing how to accurately calculate bookings can make a big difference in understanding your business’s true growth. Bookings measure the total value of customer commitments—think contracts, subscriptions, or orders—signed within a certain period. It’s not just about the cash coming in today, but about the deals you’ve secured for the future. If you’re in SaaS…