Category: Product

Figuring out which users are genuinely interested in your product—and might eventually become paying customers—is one of the most important challenges for SaaS teams. That’s where Product Qualified Leads (PQLs) come into play. Unlike traditional leads, PQLs have already experienced value from your product, often through a free trial or freemium version. Did you know…

Most SaaS companies measure their marketing efforts by tracking leads, running NPS surveys, and keeping an eye on signups. But with rising competition and longer sales cycles, these basic metrics are rarely enough to tell the whole story. According to a 2023 SaaS industry report, over 70% of companies that combined different marketing scores—like engagement,…

Every business, no matter its size, faces the same fundamental challenge: how to get more people to choose their product or service. This is where market penetration strategy comes in. It’s not just a buzzword—it’s a proven approach that can help brands grow in crowded markets, often using tactics that don’t require reinventing the wheel…

Launching a new digital marketplace is both exciting and challenging. With global marketplace sales exceeding $3.2 trillion in 2023, platforms like Airbnb, Etsy, and Upwork have proven how powerful the model can be. But how do you actually get your own marketplace off the ground when you’re starting from scratch? Whether you’ve spotted a gap…

Viral growth isn’t just for social media apps—some of the fastest-growing SaaS companies owe their rapid expansion to strong word-of-mouth and referral loops. But how do you actually measure this kind of growth? That’s where the K Factor comes in. Originally a term from epidemiology, K Factor is now used by SaaS teams to quantify…

Staying on top of content updates can feel overwhelming, especially if you’re managing projects with multiple writers, editors, and tight deadlines. That’s where Live Update Editor 2.0 comes in. Designed to simplify real-time editing and streamline team collaboration, this latest version adds several thoughtful improvements based on user feedback—like faster content scoring, powerful keyword tracking,…

Stock options—especially Incentive Stock Options (ISOs) and Non-Qualified Stock Options (NSOs)—can be a big part of your compensation if you work at a startup or tech company. While both types let you buy company shares at a set price, the rules around taxes, eligibility, and what happens when you exercise or sell them can be…

Working with data in Google Sheets has come a long way from simple spreadsheets and manual entry. Today, Google Sheets isn’t just about putting numbers in rows and columns—it’s become a powerful, intelligent workspace that can automate processes, analyze information, and connect seamlessly with the rest of your cloud tools. In fact, a recent Google…

Thinking about starting your own SaaS company? You’re not alone. The SaaS (Software as a Service) industry has exploded in recent years—revenue worldwide reached over $197 billion in 2023, and it keeps growing as more businesses move away from traditional software. But for every success story, there are countless founders who struggle with where to…

If you’ve ever signed up for a software tool and gotten real value from it before even talking to a salesperson, you’ve already experienced product-led growth (PLG) in action. It’s a way of growing a company by letting the product itself drive acquisition, activation, and expansion. This approach has been gaining traction—according to OpenView’s 2022…