Category: Fundraising

If you’ve spent any time reading about SaaS companies or startup investing, you’ve probably come across the “Rule of 40.” This simple formula is used by founders, investors, and finance teams to quickly check if a company’s growth and profitability are in healthy balance. In fact, a study by SaaS Capital found that companies meeting…

Knowing how long your business can keep running with its current cash—before you need new funding or to make a change—is crucial for every founder or manager. This timeframe is called your runway. If you’ve ever wondered, “How many months do I have before I run out of money?” you’re not alone. In fact, a…

If you’re running a startup or a small business, keeping an eye on your burn rate could be the difference between thriving and running out of funds. Burn rate is simply how fast you’re spending cash each month, and it’s one of the first numbers investors, founders, and even employees want to know. According to…

Trust isn’t just a buzzword in investor relations—it’s the invisible thread that ties investors to an organization for the long haul. Recent research by PwC found that 87% of investors say trust is crucial when deciding whether to maintain or grow an investment. Yet, building this trust can be challenging, especially when communication feels one-sided…

Imagine spending months building your startup, only to watch potential investors lose interest after just a few slides. It’s more common than you might think — research shows that, on average, investors spend less than four minutes reviewing a pitch deck. In those few moments, you have to hook their attention, explain your idea, and…

Building a board of directors might sound like something only big corporations have to worry about, but the reality is quite different. Whether you’re starting a nonprofit, growing a startup, or taking an established organization to the next level, the right board can make all the difference. According to a 2021 survey by the National…

Understanding how your business fits into the bigger market picture isn’t just interesting—it’s essential. Market share tells you what portion of the total market your company controls, offering a straightforward way to see how you’re doing compared to competitors. It can also reveal new opportunities or risks you might be missing. For example, a 2023…

It’s easy to get caught up in the chase for website traffic, but when it comes to actually growing your business, the real question is: is your SEO bringing in more revenue? According to a 2023 BrightEdge study, organic search drives more than half of all website traffic and accounts for over 40% of total…

When was the last time you woke up feeling truly rested? For many of us—especially those in leadership roles—sleep often slips down the list of priorities. Yet, research shows that leaders who consistently get enough sleep make better decisions, manage stress more effectively, and inspire their teams with greater energy. In fact, a study from…