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Kickstarting a Marketplace: Proven Steps to Get Your Platform Off the Ground
Launching a new digital marketplace is both exciting and challenging. With global marketplace sales exceeding $3.2 trillion in 2023, platforms like Airbnb, Etsy, and Upwork have proven how powerful the model can be. But how do you actually get your own marketplace off the ground when you’re starting from scratch? Whether you’ve spotted a gap…
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How to Keep Potential Investors Engaged
Reaching out to potential investors is one thing—keeping their interest is another. In fact, according to a survey by DocSend, more than half of startup pitch decks are only given about 3 minutes of attention before an investor decides whether to engage further or move on. That means every interaction counts, and it’s easy for…
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K Factor for SaaS Companies: Measuring Viral Growth that Matters
Viral growth isn’t just for social media apps—some of the fastest-growing SaaS companies owe their rapid expansion to strong word-of-mouth and referral loops. But how do you actually measure this kind of growth? That’s where the K Factor comes in. Originally a term from epidemiology, K Factor is now used by SaaS teams to quantify…
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Live Update Editor 2.0: Features, Workflow, and Pro Tips
Staying on top of content updates can feel overwhelming, especially if you’re managing projects with multiple writers, editors, and tight deadlines. That’s where Live Update Editor 2.0 comes in. Designed to simplify real-time editing and streamline team collaboration, this latest version adds several thoughtful improvements based on user feedback—like faster content scoring, powerful keyword tracking,…
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