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Marketing Scores for SaaS: Beyond NPS, Lead Scoring, and Metrics that Matter
Most SaaS companies measure their marketing efforts by tracking leads, running NPS surveys, and keeping an eye on signups. But with rising competition and longer sales cycles, these basic metrics are rarely enough to tell the whole story. According to a 2023 SaaS industry report, over 70% of companies that combined different marketing scores—like engagement,…
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How Marketing Efforts Enable Sales Performance
When you think about great sales results, marketing might not be the first thing that comes to mind. But imagine this: according to LinkedIn’s 2022 State of Sales report, more than 75% of top-performing salespeople say their teams work closely with marketing. In today’s crowded market, buyers are overwhelmed with choices and information. The way…
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Market Penetration Strategy: Tactics, Formulas, and Real Success Stories
Every business, no matter its size, faces the same fundamental challenge: how to get more people to choose their product or service. This is where market penetration strategy comes in. It’s not just a buzzword—it’s a proven approach that can help brands grow in crowded markets, often using tactics that don’t require reinventing the wheel…
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Malcolm Burenstam Linder Insights: How Data and People Shape Smarter Hiring
Finding the right person for a job is a challenge that almost every company faces. It’s not just about reading resumes or going with a gut feeling anymore. Malcolm Burenstam Linder, co-founder of Alva Labs, has played a key role in changing how companies approach hiring—by putting both data and people at the center of…
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