Peter Jones – Startup Investor Profile

Peter Jones is a British entrepreneur, businessman, investor, and reality television personality. He has interests in mobile phones, television, media, leisure, retail, and property. Jones is the founder of multiple businesses including Phones International Group, The Peter Jones Foundation, and The Peter Jones Enterprise Academy. He is the sole remaining original Dragon on the BBC’s Dragons’ Den and was appointed Commander of the Order of the British Empire (CBE). Jones has a keen focus on sustainable investing and emphasizes the importance of thorough research, detailed action plans, and convincing pitch presentations to secure funding. His investments range across various sectors, and he runs the PJ Investment Group, a private equity group investing in successful businesses. Jones’s collaborative style involves supporting fresh ideas, fostering partnerships, and bridging the gap between education and industry.

Location: Lake Crystal, MN

Country: United Kingdom of Great Britain and Northern Ireland

Investment Regions: EU

Investment Stages: pre-seed, seed

Website:

AI Reasoning: I found a transaction where PJ Investment Group (Peter Jones) sold a controlling interest in Brandpath Group Limited to DHL Supply Chain in December 2024 – the startup/company involved is Brandpath. That investment/transaction occurred less than 11 months before the reference date, which is within the 6-12 month window? Wait recalc: From December 2024 to November 1, 2025 is about 11 months, which falls between 6 and 12 months – however the classification rules define ‘active’ as 12-6 months and ‘very-active’ as less than 6 months. But the most recent known investment was Dec 2024 (~11 months ago), which fits ‘active’. Adjusting tag accordingly.

Low Activity – Only known angel investments more than 12 months ago.

Active – Known angel investments between the last 12 and 6 months.

Very Active – Known angel investments in the last 6 months.