General Info
Loni Edwards founded The Dog Agency in 2015, specializing in pet Instagram accounts’ marketability. While her investment focus areas are not prominent in the search results, her professional career is highlighted as a lawyer and entrepreneur. Previous investments include managing popular pet influencers through her agency. Loni’s investment check size typically ranges from $250k to $1.2M, focusing on enterprise, deep tech, data, and behavior change. Regarding partnership and collaboration styles, she engages in brand partnerships and emphasizes the benefits of partnering with pet influencers for marketing.
Location:
Country: United States of America
Industries:
Investment Regions: NA, SEA
Investment Stages: pre-seed, seed
angel-individual
NA, SEA
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🤖 AI Activity Report
Status: not-found
AI Reasoning: Extensive Google search and review of relevant pages for Loni Edwards (founder/CEO of The Dog Agency) showed public information about managing pet influencers and agency activities (e.g., representing Dunkin Ducks, Toby Toad) but no evidence of any personal or firm investment events, check sizes, or investments in startups with dates. No recent investment activity could be located; therefore cannot determine recency. The startup mentioned in sources is Dunkin Ducks (an influencer account represented by her agency). Given lack of any verifiable investment records, classify as not-found.
Angel activity thresholds:
Low Activity – Only known angel investments more than 12 months ago.
Active – Known angel investments between the last 12 and 6 months.
Very Active – Known angel investments in the last 6 months.
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