General Info
Joel Peterson is the Founding Partner of Peterson Partners, a Salt Lake City-based investment management firm with over 300 partnerships covering venture capital, private equity, and search funds. The firm invests in seed- and early-stage companies, small later-stage companies, and search funds. Their investment check size ranges between $100,000 and $1,000,000, targeting businesses with revenues less than $10 million and positive EBITDA. Joel Peterson has a track record of successful investments, focusing on building high-trust organizations and strong collaboration within the companies. Peterson Partners has a significant portfolio of investments spanning various sectors like business services, software, and healthcare.
Location: Salt Lake City, UT
Country: United States of America
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Investment Regions:
Investment Stages: pre-seed, seed
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🤖 AI Activity Report
Status: very-active
AI Reasoning: I found a Peterson Partners press release that Glowbar closed on a $10 million growth investment led by Peterson Partners in 2025, indicating an investment less than 6 months ago from the reference date, and thus classifying Joel Peterson as very-active. The startup invested was Glowbar.
Angel activity thresholds:
Low Activity – Only known angel investments more than 12 months ago.
Active – Known angel investments between the last 12 and 6 months.
Very Active – Known angel investments in the last 6 months.
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