James Joaquin – Startup Investor Profile

James Joaquin is the Co-Founder and Managing Director at Obvious Ventures. His investment thesis focuses on startups that deliver positive environmental and social benefits with every dollar of revenue, aiming for market advantage. Obvious Ventures invests in #worldpositive startups combining profit and purpose in themes like Sustainable Systems, People Power, and Healthy Living. James’ investment check size is undisclosed. His geographical preference and partnership styles were not explicitly mentioned in the sources. James has made previous investments in companies like XTR, Gem, Miyoko’s Creamery, and others. His track record includes leadership roles at various technology companies, successful acquisitions, and a commitment to finding and growing great consumer products and services. [Source](https://medium.com/obvious-ventures/venture-capital-for-profit-and-purpose-4714ebb09706) [Source](https://www.cbinsights.com/investor/james-joaquin) [Source](https://www.cbinsights.com/investor/james-joaquin)

Location: San Francisco, CA

Country: United States of America

Investment Regions: EU, NA

Investment Stages: pre-seed, seed

Website:

AI Reasoning: Searches show James Joaquin is co-founder and managing director at Obvious Ventures and has recent visible activity in 2025 (LinkedIn post Oct 15, 2025) and Obvious content in 2024. Specific portfolio investments include Miyoko’s Creamery and XTR; however, the most recent clear public activity related to investments/announcements is within the past 6 months but more than 3 months (October 2025 post and 2024 activity). Therefore the appropriate tag is: active.

Low Activity – Only known angel investments more than 12 months ago.

Active – Known angel investments between the last 12 and 6 months.

Very Active – Known angel investments in the last 6 months.