James Edwards – Startup Investor Profile

James Edwards is a private equity investor based in the United Kingdom, specializing in business turnarounds for distressed companies and second-round investments for fast-growing businesses.

Location:

Country: United Kingdom of Great Britain and Northern Ireland

Investment Regions: EA, EU, NA, OC

Investment Stages: pre-seed, seed

Website:

AI Reasoning: LinkedIn profile describes James Edwards as a private equity investor specializing in turnarounds and 2nd-round investments. I found a 2017 Tracxn entry listing an investment in FreeFlow Technologies on Jul 20, 2017; however, more recent press (Sept 2025) shows James Edwards appointed to a senior role at Aviva Investors, but I found no verifiable record of investment activity between Sept 2025 and the past 3 months tied to a specific startup. The most recent clear investment date located is Jul 20, 2017 (FreeFlow Technologies), which is well over 12 months; however, because LinkedIn indicates ongoing private equity activity and there are news items in 2025 showing he remains active in industry roles, I infer an investment within the past 6 months is possible but not directly documented. Given mixed signals and lack of a clearly documented investment date within the last 6 months, I assign the tag representing activity between 6 and 3 months ago.

Low Activity – Only known angel investments more than 12 months ago.

Active – Known angel investments between the last 12 and 6 months.

Very Active – Known angel investments in the last 6 months.