General Info
Greg Warnock is a Co-Founder and Managing Director at Mercato Partners, actively involved in forming partnerships with visionary entrepreneurs and teams to build transformational companies. Mercato specializes in investing outside of venture-dense cities, focusing on high-growth technology companies. Greg’s investment check size typically ranges from $7M to $50M in annual revenues. With a background as an angel investor and previous experience at vSpring Capital, Greg brings a wealth of expertise to his role. Mercato’s collaboration style emphasizes nurturing companies at critical inflection points, supporting their growth and success.
Location: Cottonwood Heights, UT
Country: United States of America
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Investment Regions:
Investment Stages: pre-seed, seed
angel-individual
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🤖 AI Activity Report
Status: active
AI Reasoning: Searches found multiple public mentions of Greg Warnock and Mercato Partners, including PR announcements and news items through 2024 and 2025. The most recent identified investment-related activity by Mercato Partners was in 2024 (Traverse Fund and firm announcements). I found an article noting leadership transition Dec 2024 and other firm activity into 2024; however, there is no clear evidence of a Greg Warnock personal investment after May 2025. The latest specific portfolio investment by Mercato referenced in public sources dates to around 2024; for example, Mercato’s Traverse Fund activity and related investments were active in 2023-2024. Based on the last known investment activity falling between 6 and 12 months prior to the reference date, the correct classification is active. One startup mentioned in coverage of Mercato’s portfolio and activities is Sphero.
Angel activity thresholds:
Low Activity – Only known angel investments more than 12 months ago.
Active – Known angel investments between the last 12 and 6 months.
Very Active – Known angel investments in the last 6 months.
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