General Info
Florian Heinemann is a General Partner and Co-Founder at Project A Ventures, specializing in marketing, CRM, and business intelligence. His investment focus areas include early-stage ventures with a preference for startups in E-Commerce, Software, IT, Internet, and Health Care. He invests in passionate entrepreneurs providing exclusive access to operational experts. Florian has a track record in managing marketing, CRM, and business intelligence at Rocket Internet. His professional career includes co-founding JustBooks/AbeBooks and experience as an investor in over 80 startups. Project A Ventures does not have a specific preference for the number of founders in their portfolio startups, offering tailored support. Florian’s partnership and collaboration styles focus on digital marketing developments and Customer Retention strategies.
Location: Berlin, Berlin, Germany
Country: Germany
Industries:
Investment Regions: EU
Investment Stages: pre-seed, seed
angel-individual
EU
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🤖 AI Activity Report
Status: very-active
AI Reasoning: Searches found recent Project A activity in 2025 and Project A reported investments in 2025 (e.g., Project A raising funds and active portfolio updates). Given Florian Heinemann is a founding partner actively involved in investments at Project A, and Project A made investments within the last 6 months, the investor is classified as very-active. Example portfolio investments by Project A in 2025 include startups announced on Project A and related news sites; this implies Florian remains active as an investor.
Angel activity thresholds:
Low Activity – Only known angel investments more than 12 months ago.
Active – Known angel investments between the last 12 and 6 months.
Very Active – Known angel investments in the last 6 months.
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