Eric Franchi – Startup Investor Profile

Eric Franchi, a General Partner at AperiamVentures, focuses on early-stage ad tech, marketing tech, and enabling services investments. His investment thesis centers on these areas, particularly in Pre-seed MarketingTech, Media/Content, and Analytics. Eric has a track record of successful investments, including LovePop, mParticle, and JW Player. With a career spanning from co-founding Undertone to his current role, Eric has demonstrated expertise in digital advertising and technology. His investments typically range from $100K to $5.0M, with a sweet spot at $1.5M per company. Eric’s partnership and collaboration style emphasize the power of partnerships, forging a collaborative approach with clients, founders, and advisors. This approach reflects his commitment to innovation and growth in the digital marketing and ad tech space.

Location: New York, NY

Country: United States of America

Investment Regions: EU, NA

Investment Stages: pre-seed, seed

Website: www.ericfranchi.com

AI Reasoning: I found public posts showing Aperiam (led by Eric Franchi) invested in Firsthand announced March 4, 2025 and in Newton Research announced Aug 5, 2025. Both are within 6 months of the reference date, indicating the most recent investment activity is less than 6 months prior. Example invested startup: Firsthand. Therefore tag is very-active.

Low Activity – Only known angel investments more than 12 months ago.

Active – Known angel investments between the last 12 and 6 months.

Very Active – Known angel investments in the last 6 months.