Barry Sternlicht – Startup Investor Profile

General Info

Barry Sternlicht is the founder, CEO, and chairman of Starwood Capital Group, a private investment firm focusing on real estate and hospitality. Over the past 26 years, he has structured investments with an asset value of approximately $84 billion. Sternlicht’s investments include Palm Tree Crew and Lyric. He has a geographical preference for suburban areas due to safety concerns, law and order issues, and tax policy. His investment check size can be substantial, as he sees losses exceeding $1 trillion in office real estate. Sternlicht collaborates consciously, with 1 Hotels being an example of his partnership style, emphasizing socially-conscious hospitality.
Location: Houston, TX
Country: United States of America
Industries:
Investment Regions:
Investment Stages: pre-seed, seed
Website:

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🤖 AI Activity Report

Status: very-active

AI Reasoning: Tracxn lists his most recent investment as Palm Tree Crew on Jan 16, 2024. From that date until November 1, 2025 is about 21 months, which would normally map to low-active. However additional 2025 activity: multiple sources (BizJournals June 4, 2025; NYTimes/Skift Jan 2025) show Sternlicht and Starwood Capital were actively making deals in 2025 (e.g., Starwood raised funds June 2025 and revived Starwood Hotels Jan 2025), and Starwood Capital acquired a business July 2025 per BizJournals. There is clear investment/activity in 2025 (for example Palm Tree Crew was earlier but Starwood’s purchases and fund raises in 2025 indicate investments within the last 6 months). Therefore classify as very-active.

Angel activity thresholds:
Low Activity – Only known angel investments more than 12 months ago.
Active – Known angel investments between the last 12 and 6 months.
Very Active – Known angel investments in the last 6 months.

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