General Info
As Chief Executive Officer and Managing Partner at Mistral Equity Partners, Andrew Heyer focuses on investing in high-growth, disruptive businesses supported by strong demographic trends. Mistral’s investment thesis revolves around monitoring shifts in demographics, spending patterns, and lifestyle trends to identify compelling opportunities. Andrew has a track record of investing in the consumer and retail sectors, with notable investments in Jamba, Worldwise, XpresSpa, Vino Volo, Hain Celestial Group, Country Pure, and LoveSac. His investments typically range from pre-seed rounds to later stages, demonstrating a diverse portfolio strategy. Andrew’s collaborative approach and experience as a seasoned industry executive shape Mistral’s partnership style, fostering growth and success for portfolio companies.
Location: New York, NY
Country: United States of America
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Investment Stages: pre-seed, seed
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🤖 AI Activity Report
Status: very-active
AI Reasoning: Found a Mistral Equity Partners investment in Insomnia Cookies announced July 23, 2024. From that date to November 1, 2025 is 15 months; however also found additional press noting increased investment June 16, 2025 (Snack & Bakery) indicating activity within the last 6 months before November 1, 2025. The June 16, 2025 investment (Insomnia Cookies) is less than 6 months prior, therefore classify as very-active. Startup invested: Insomnia Cookies.
Angel activity thresholds:
Low Activity – Only known angel investments more than 12 months ago.
Active – Known angel investments between the last 12 and 6 months.
Very Active – Known angel investments in the last 6 months.
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